For the last 15 years, I have worked for a number of different companies across a range of different roles in customer success, sales, product management, and marketing. This wide range of experience allows me to look at a business from multiple different lenses and provide a unique perspective.

In my current role, I am the Marketing Director for two private equity-backed companies, Ativion and Unifyr. In this role, I drive both companies' marketing and go-to-market strategies. Positioning the brands at the top of their respective categories in the market.

Core Competencies: Innovation, Design Thinking Facilitation, Product Experimentation and Prototyping, Strategy Setting, Team Leadership, Product Management, Product Roadmap Management, Cross-functional Team Collaboration, Employee Development, User Research, KPI Development, Web Technologies, Data Analytics

Professional Experience

Ativion / Unifyr, New York, NY

Marketing Director, 2024-Present

Lead the marketing and marketing operations strategy for two private equity backed portfolio companies in the educational technology and channel marketing space.

• Oversaw the successful rebrand of both companies, including creation of new social identities and strategy, two separate launch events at major industry conferences, and oversaw the development of two new corporate websites.

• Overhauled the MQL and lead scoring processes at Unifyr, increasing MQL output by 20% and SQL conversion by 8%.

• Developed a fresh marketing process for Ativion integrated with Salesforce measuring MGL > MQL > SQL conversions.

• Manage all agency relationships and project management processes for outsourced contractor work.

• Develop content for all lead generation activities, using AI-based tools to increase speed, and ensuring proper attribution to measure message effectiveness and lead conversion rates.

Com Laude, London, UK

Commercial Success Director, 2021-2024

Led the commercial enablement team and managed all strategic marketing activities aimed at capturing share in the U.S market.

• Worked directly with the marketing team to create campaigns aimed at ideal customer profiles in the United States, increasing MQLs by 15%.

• Led the development of new go-to-market initatives, such as the launch of the Com Laude podcast and the monthly newsletter.

• Developed content to support email and social media demand generation activities.

• Oversaw a campaign attribution project to ensure that all lead generation activity was properly tracked and measured in HubSpot.

KPMG Business School, Montvale, NJ

Associate Director, Learning Technology and Innovation, 2019-2021

Responsible for guiding the Digital Experience Team strategically and ensuring the team's primary focus is on creating innovative, engaging, and measurable digital learning experiences that directly align with the KPMG Learning Strategy.

• Successfully shipped a new digital, story-based learning product, an online dashboard for managing digital learning credentials, and an augmented reality learning program used at KPMG Lakehouse.

• Created an Agile working environment that helped to create operational efficiencies for learning and development technology creation and enablement through the utilization of Jira and Confluence.

• Managed offshore development resources and the product roadmap, writing clear user stories and acceptance criteria in Jira.

• Triaged requests for product updates from internal stakeholders, prioritizing feature development, managing client expectations, and creating a groomed backlog of prioritized user stories.

Product and UX Manager, Learning Solutions, 2017-2019

Developed go-to-market strategies and managed a multi-faceted roadmap for learning products related to KPMG’s Strategic Account Management (SAM) and Market Development methodology.

• Managed all course content repositories and delivered content assets to offshore course developers via SFTP protocols.

• Collaborated with a team of instructional designers, full stack developers and UI designers to create web-based learning products for use within KPMG’s learning and development organization.

• Led the development and design of the KPMG Ethics and Integrity Learning website utilizing backend APIs and the React frontend development framework.

• Created an Agile project management approach in Jira that brought together technology, user experience, creative design, and instructional design under the same approach.

Corsearch, New York, NY

Product Manager, 2014-2017

Responsible for maintaining the Domain Name product line, including setting development priorities, creating the product roadmap, conducting research on product enhancements and user experience, and acting as the Product Owner on Agile Scrum teams.

• Increased overall domains in management from 4.5k in 2014 to 28k in 2016 and delivered consistent revenue increases averaging ~$780k in 2015, ~$1.1MM in 2015 and ~$1.3MM in 2016.

• Established long-range project timelines and product development priorities that adhered to tight deadlines, schedules, and overall business strategies

• Practiced Lean Startup methods to conduct three rounds of user research to develop and iterate a UI/UX design for a new Domain Name Management Portal

• Utilized tools like Adobe XD, Sketch, InVision, Axure and Balsamiq to wireframe product solutions to obtain feedback from clients, developers, and internal staff before committing them to the product roadmap

• Assisted with the launch of Agile project management methodologies for a group of 10 new developers and served as Product Owner on the development Scrum team

• Worked with the Account Management and Implementation teams to co-create a client on-boarding process and project management framework for the Corsearch Online Brand Protection product

• Continuously worked to seek out market feedback and implement product enhancements/changes that lead to new revenue opportunities

Digital Brand Consultant, 2011-2013

Lead Subject Matter Expert on all Digital Brand Solutions. Led sales engineering and project management for closed Domain Name Management opportunities, and worked with a 3rd party vendor on product enhancement requirements.

• Grew the Digital Brand Services product line from $75k in 2012 to over $550k in 2014 by partnering with the field sales group to identify new prospects and up-sell opportunities within the base

• Lead face-to-face and web-based sales meetings with prospects to perform needs analysis, discuss solutions, and build relationships

• Led every aspect of the Corsearch Trademark Clearinghouse project, including initial project scope, creation of revenue forecasts and budget proposals, ownership over the project timeline, and building of the business case for project approval

• Acted as Product Owner on the Agile development team and was responsible for building requirements, user scenarios, UI/UX design, and providing the development team with leadership on priority setting

• Formulated the Marketing Plan, including lead list generation, content schedule and creation, channel distribution, sales training, development, and sales cycle analysis

• Attended events as a guest speaker on domain name issues and hosted public webinars on various domain name topics

Account Manager, 2009-2012

Responsible for growing new business across the Northeast and South through cold calls, email campaigns, face-to-face meetings, and live demonstrations of the product suite.

• Grew assigned sales territory performance by 30% in three years by utilizing SPIN Selling methodologies.

• Outpaced yearly sales quotas of close to $1.1MM.

• Utilized internal Salesforce.com tools to run email campaigns and tracked overall performance via Salesforce analytical data.

• Presented with the CEO Award for Outstanding Leadership in 2011

Volunteer Experience

Operation Code, 2016-2018

At Operation Code I took on a voluntary role as the Director of Marketing and Product. I assisted staff with marketing outreach, planning and strategy. This included creating the first set of KPIs that allowed the team to measure the success of their social media campaigns on Facebook and Twitter. On the product side, I worked on a UI redesign of the organization's website which put more emphasis on the organization’s target markets - active duty service members, reservists and veterans, and military families.

Iraq and Afghanistan Veterans of America, 2015-2016

I was fortunate enough to have the honor of helping IAVA staff during the 2015 Veteran's Day Parade by checking veterans into the IAVA parade line and helping to coordinate marchers during the event. In 2016, I helped the IAVA digital team by producing social media content that was shared on the main IAVA Twitter and Facebook pages.